• Primera Sports Poole
  • Primera Sports Poole
  • Primera Sports Poole


Primera Sports Shop
183 Bournemouth Road, Parkstone
BH14 9HT

01202 749674

Primera Sports Shop Poole

Primera Sports is a leading specialty bike shop on the South coast. This sports shop Bournemouth and Poole-based caters to cyclists of all levels. The shop is stocked with leading brand bicycles, equipment and clothes.


Length of time they've been running:

Primera Sports Poole has been in operation for almost 15 years as a second bike shop in Dorset. The Poole cycle shop began as a mountain bike shop, carrying world-renowned brands. However, due to the significant demand, electric and road bikes were introduced within a few years.

Their business expertise:

It's a fun atmosphere, with a wide range of bikes and equipment. The cycle shop in Poole now has a large selection of cycles and E-bikes, with something for everyone. It doesn't matter what kind of cycling you do or how serious you are about it. And don't panic if you're not sure which bike to get, the shop has a team of expert advisers on hand to guide you.

Their approach when delivering to you:

A very friendly crew works at the bike shop in Poole, and their goal is to deliver the finest customer service possible. They are well-known for going above and beyond when it comes to keeping you and your bike mobile, so you can be certain that you are in reliable hands.

The team and skillsets:

Clive, Vince, and Jon are in front of the house and enjoy all things cycling, making Primera Poole is a destination for bike fanatics looking for a casual atmosphere. Paul and Sam, who are both cycling aficionados, work in the workshop.


Electric Bikes

Are you looking for an up-to-date electric bike? Primera Sports has been a close observer of electric bikes since their inception, and are currently Poole's sole specialised electric bike shop.

The staff are familiar with all Bosch, Shimano Steps, Brose, and Yamaha systems. They update software and maintain all Primera Sports-supplied E-Bikes and are an authorised UK dealer for many renowned electric bike companies, so you can rest assured that you're getting the best available.

Bike Workshop

In Poole there is a comprehensive bike workshop and fitting service with two specialist mechanics who are both highly trained.

Every bike purchased from Primera Sports comes with a complimentary bike fitting. The team can assist you with a variety of services, including general mechanical, wheel building and electric bike updates, if your bike needs maintenance.

Bikes On Finance

Why not stretch the cost of your new bike over a few months? Primera Sports have some fantastic 0% financing options for bikes. On almost all of items they sell you can stretch the cost over 12 to 48 months. Electric bike financing is a fantastic way to get started. To get your preferred bike on financing, apply online immediately or visit the bike shop in Poole. Please keep in mind that financing is subject to approval.

That’s the end of this listing, thank you for reading. Would you like to find out more about Primera Sports Shop? You can get in touch with them via these contact details.

Alternatively, take a look at all the options for Sports Shops in Bournemouth & Poole within the Shopping section.